Ever felt like there are certain places in this world are ever wasted without a means of advertisement in them? That even a seemingly simple and mundane object such as a fence can be turned into something more exciting if only we get creative about using it?
Such is probably the story about fence advertising where you turn simple means of literal physical barriers into something more visually appealing and effective tool in marketing at the same time.
While not all fences are meant as an enclosure, fences are popular in certain places where it is seen as something that adds to the beauty of the structure it does partly cover. Fences, at this point, are a means of aesthetics than as a means of prohibition of access to people.
But what adds more to the aesthetics of these fences, especially public fences, than a poster whose intention was to both entertain those who view it and relay messages only target consumers can perceive?
Again, this is fence advertising.
Depending on wherever you may be in this world, but there are select places in this world where fences are either a norm, a necessity, or simply there for no particular reason at all.
Imagine how advertisers and the product placement it represents benefit if the means of advertisement is a fence advertisement:
- Fences can be unassuming but may give a totally different impression upon closer look. This is probably especially truer for fence advertising – what it gets belittled for in its actual dimensions, it makes up for when doing closer inspection to it. Small it may be, but it nonetheless still commands attention which makes it ideal in places where “big” is as good as “small.”
- Small in dimensions means it is easier to produce. Fence advertisements, for its relatively smaller dimension than its bigger counterpart, billboard, are easier to handle when produced. Depending on your preferred medium for advertisement, even a simple cloth with a proper print can make for an advertisement on a fence.
- Fence advertising is a widely-embraced means of advertisement. Unlike its digital counterpart, which, apart from being more expensive, is also illegal in certain areas of the world, fences are almost everywhere where there is a “civilized” society in the world. Fence advertisements are common yet still nonetheless effective in relaying its intended purpose – to advertise.
- Speaking of cost, fence advertising as a means to market is easily afforded which makes it ideal for small to medium companies who only needed a means to advertise their product without having to pay much as a result. This is in stark contrast to fence advertisement’s bigger counterparts, namely billboard and the digital LED TV, both of which are easily found outdoors doing the same purpose.
Yet, where is fence advertising best applied for than a metropolis such as Dubai which has been a hub for businesses for many years. Fence advertising in Dubai is not just a cheap option to market one’s product, it is one that actually works if placed on the right setting.