There are many facets to a good marketing campaign. From social media to print ads to even word of mouth. One area that cannot be overlooked in this day and age is online marketing. Online marketing goes beyond writing SEO content and placing ads on web pages. While those things are very important to get noticed online, a successful online campaign must start with a really good website.
Drawing Readers In
Oftentimes when someone in today’s technology driven world wants to learn about a company, they will look online. They need the information they are seeking to be easily accessible and user friendly. And with so much information available at their fingertips, user attention spans can be very short. Usually you will only have seconds to draw a reader into your website. That’s why it is imperative to have a website that is not only functional but is well designed.
Trusting Your Brand
Web pages are designed purposefully. If not, all web pages would look the same. A well done design on a website should be able to keep a viewer’s interest and keep them on the page right where you want them. That’s why a good web designer takes their viewer’s needs into consideration when they are laying out a design for a website.
It is also important to note that in addition to viewer interest, viewer trust also plays a role in keeping viewers on your site. And interest and trust are directly related to certain elements of your web page’s design. You can quickly lose a reader if your page layout is busy or too complex, if it features obnoxious ads, if they think the content or design is boring or dull, or if the print is hard to read. There are many similar elements that need to be taken into account when designing your site. For this reason, finding a good team that specializes in web design, like 2marketing, is crucial for your business.
SEO Friendly Sites
A further thing to consider is SEO. The importance of SEO friendly content was briefly mentioned above. But web design is also an SEO element. The layout and design of your page can definitely affect whether or not a customer reaches your page through their search. Search engines are not only drawn to well-written SEO content, they also prefer traditional structuring web pages and responsive sites that are compatible with mobile devices.
Nearly every design feature of your website can potentially dictate whether you are at the top of the search rankings or at the bottom. Designing a website with this idea in mind will contribute greatly to a successful marketing campaign. And choosing a good design team will give you the greatest success of all.