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3 Content Types That Can Boost Your Leads

If you think creating a website is all what you need for lead generation, you should re-think. According to a research, consumers spend 79 days on average just to conduct research before they finally buy online.

Consider your website as a shop and think of all the expenses you need to put just to sell a product. On top of that, the wait for 79 days is seems like an expense. Does it mean that the entire world of online business is vague? Certainly not!

It means there’s a huge room for improvement for those hanging below the average line, especially those just making entrance into online world. It’s good that you have a well optimized content, courtesy well-planned SEO, but is it really salable?

Why are you not getting the leads, even after best SEO company Toronto for content optimization? May be you’re not doing it rightly. Or perhaps, you’re not publishing the content that can give you your share of audience.

Well, whatever the reason may be, you can read further about the three valuable content ideas that are known to boost the leads.

Ebooks

EBook content is more substantial than blog post and it should be easily digestible as well. For eBook as a lead generation tool for business, there are two considerations:

Quality
Promotion

How to Make Your eBook High Quality

You need to invest a lot of efforts and time. The rest depends upon the leads you can get. Here are some tips though:

Do better than what audience expect: The content needs to be comprehensive and the chosen topic should be discussed in great great depth. Push your reader to the point of saying, “This is the real treasure” and the next thing he’ll do is download your eBook.

As it is an eBook, there’s no need to care about the length, but it’s better to keep it long enough, say 5000 – 10000 words.
Include relevant links from reliable resources (outside your website).

Pay attention to design: eBook is the result of your hard work, so it’s design must be appealing and eye-catching. Whether you have an in-house designer or a freelancer, never compromise on layout. The format of your eBook Must be spot on.
- It should be visually engaging
- It should be easy to read
- It should grab reader’s attention instantly and carries it on till the last word.

How to Promote eBook

There’s no better place than blogpost to promote your eBook. Use attractive visuals and include call to action. You can include call-to-action within or at the end of the blog post. Visual plays differently than text. Reader feels more connected to the well-designed button than just a text link.

Other than blogpost, you can do the following to promote your eBook:

Using slide-in sign up form
Email marketing
A landing page designed specifically for eBook
Social media advertising

Tools and Templates

You can convert potential leads by providing them with tools and templates, if they give you their email contact in exchange. That’s an excellent ploy to earn a lead. You can then project your company in much better way.

Here, the approach counts a lot. Big companies may have in-house services to develop their own tools, but small companies rely heavily on your services as they have a fairly small team to manage all the tasks.

So, what kinds of templates should you create?

Checklists: They can be produced with a little effort in a small amount of time, yet they’re quite valuable for consumers. Create checklist of your services with brand name appearing in the header. The layout should be clean.
Cheat sheets: these are similar to checklists. Keep them between 1-2 pages. Cheat sheets should have highly specific topics.
Toolkits: A toolkit can be a compilation of different resources included in one download. They are quite useful for the readers.
Slideshares: You can share knowledge with the help of slides and presentations. They should have attractive visuals and there must be some actionable tips to attract potential leads.
Editable templates: customers find downloadable and editable templates more useful than any other “Content for Free”. They’re also easy to create and share. While creating templates, consider how they can be valuable for the customers and what aspects can customers customize.

3. Reports or Whitepapers

Reports and whitepapers work best for B2B companies – agencies that share industry-specific data and aim for thought leadership. Reports are meant target certain need in an industry, therefore they should be full of facts, in-depth and authoritative.

So, here are the elements of reports or whitepapers.

· Whitepaper should be more than just a guide book. Usually, whitepapers consist of 10 pages.

· You need to dig deeper and draw conclusion from reliable sources. Whitepapers and reports consists of examples, statistics and facts to elaborate the point.

· The focus is important. You need to be very clear about your objective and results that can benefit your audience in any way.

· Layout is important. Include charts, graphs and visuals to elaborate your views and break up dense text.

· Use quotes and views of industry leaders to add credibility to your words. Construct a strong support around your content.

· Grammar, vocabulary and accuracy of words is important to maintain professionalism in tone. Be serious and straight to the point.

How to Utilize Content for Lead Generation

Finally, here are some tips to use content effectively for lead generation.

1. It is vital to understand the stage at which potential lead access to your site. The conversion path needs to be well-planned so that the prospect can become your loyal customer from any stage.

2. Identify the gaps in content after creating and implementing a content marketing plan. Fill those gaps as many as possible.

3. Your content must answer each query your visitors have or could come up with.

4. Try some changes and experiment for a short period. Use results to modify content and its placement.

5. Your content strategy must be flexible and reworkable. Be creative and change your strategy according to trends, latest fashion and demands of your audience.

3 Rules to Create Engaging Content with the Use of “Magical 3”

Many people believe “3” is the magical number. Some would also make it their lucky number. But here’s something really interesting about the number.

It’s not there in stories, myths and fairy tales without a reason. There’s certainly no coincidence why so many quotes and popular phrases have three parts. And there should be no surprises why “The rule of three” is also used sparingly in the comedy world as well.

If you observe human’s ability to process information, you will be able to find out why “three” is so magical. Human brains understands and differentiates thing through patterning. When something repeatedly occurs in front of you, your brain creates a pattern of information. The lowest number to create a pattern is 3.

A memorable content depends upon the patterns and their combinations, and how short they are. That’s where this number Three can transform you into engaging content writer.

Storytelling

Three has dominated popular series and stories. Be it a Three Little Pigs, Three Wise Men, Three Musketeers or Three Stooges, all of them are popular stories of their time. Three-act structure is still famous in Hollywood.

What makes these stories memorable is the shortest pattern, as mentioned above. Even that’s not the case, as we grew up we have that default response for the number that always goes positively in its favor. We tend to like elements grouped in three, don’t we?

Takeaway: While crafting your content, think in the same manner – focus on three. Soon, you will have a content that’s more engaging. Don’t expect to master the art until you repeat it three times.

Ideas that Stick to Your Mind

You cannot avoid the number “3” because it’s stuck with majority of things in life, or things we see normally;

3 speeds on your ceiling fan,
3 traffic lights,
3 basic body postures (standing, sitting and laying),
3 basic things to wear while going our (a shirt, a trouser and footwear), and more!

That’s because the information in a group of three has more chances of approval than any other combination. It’s all the same in business too.

We tend to focus on three things more when it comes to internet marketing. Even if you look around, you’ll see that the top SEO companies in Canada follow the simple Rule of Three.

Website development
Optimizing for Search Engines
Optimizing for Social Media

The Corps tried to replace this rule with the rule of four. As a results, they saw more employees leaving and productivity had also declined.

Takeaway: In short, you can penetrate your content into the reader’s mind if you stick with the rule of three.

Element of Humor

The best example of the power of this rule can be seen in the world of comedy. To understand how comedians make your laugh, remember what we learnt earlier; information should be delivered in a group of 3.

Comedians exploit it by opening your mind to laugh at the third and final element of their speech. You expect something else, but you’re thrown off track at the last moment.

If you look at the classic jokes, the structure is based on three elements:

Setup
Expectation
The punchline

The three-step procedure elevates tension then release it with the surprise-element hidden in the last statement.

While using humor in your writing, keep in mind that all the readers don’t have the same level of perception to understand your joke. So, be careful about it.

Finally

To implement the rule of three in your writing you can follow these tips:

Use three bullet points to make your information concise and impactful.
Distribute each subheading in a combination of three useful information, such as (problem, related information and takeaway)
For other types of content, you can also use the rule accordingly.

Article source: http://www.copyblogger.com/rule-of-three/

3 Issues Hindering Students to Make Their Own Assignments

Students today normally have different kinds of assignments. Nature of assignments depends upon the course offered and the depth of topics. These assignments are provided regularly so that the teachers gauge the level of understanding of the course and make adjustments in terms of duration of certain topics. Assignments also indicate the following:

The depth of certain topics and the understanding of students,
Students’ activeness pertaining with the subject offered,
Students’ own research about the topic.
To make teaching process easier. etc.

These are the learning outcomes which are associated with every subject. They are used to micro-analyze students’ association with the course and to see how well he is progressing. On a broader, and more practical scale, these learning outcomes are the determinants of teachers’ activeness in terms of teaching the course. Private universities and colleges always include or exclude courses on the basis of assignments’ material which reflect the mental status of students. Following issues may be well sorted out if students hire professional essay writers in USA. One popular service has been homework help Essay writing services.

Lack of assignment submission or lack of interest in developing a course assignment indicate its level of difficulty and acceptability among students. So they are excluded from those levels, with the exception of primary courses. Although this is one among many factors which determine the inclusion and exclusion of the course into syllabus, assignments are important for the students to excel.
Assignments vary a great deal depending upon the courses you opted for. They can be mathematical problems, statistical analysis, technical implementations, presentations, marketing research, product reviews, essays and contents. Diversity of assignments makes it hard to segregate them in any specific manner however, there are few kinds which have been generally used all over the world, in every school, college and university. These might be categorized into essays, reports, annotated bibliographies, Case studies, reviews and abstracts.
Students do have problems preparing certain kinds of assignments and they tend to search for help. Most of the time they would urge their friends to lend their hands in their assignments. But some assignments even test the best of students. To take care of their needs, now students have an option to hire assignment writing service. Mostly offer their services online, these assignment writing services offer best solutions especially when it comes to highly informative and technique oriented assignments such as essays.

No matter how difficult your essay could be, professional essay writing services promise to deliver you original content with all the grammatical and vocabulary elements well checked and properly placed. You can check their writing standards from widely spread grammar and spell checking apps online and would remove your concerns if any.

They are equipped with multi tasking professionals who belong to different parts of the world, collectively perform different projects to make sure writing pieces are delivered well within time. Writing styles and formats are well sought and used upon clients’ request. They have an edge over offline services that they utilize modern sources to check for the latest updates and include them in their writings. You can blindly trust them for quality, time and cost.